- Targeting Sec (Socio
Economic Class) A & B
- Whom
to Approach?
- MSEB Staff
- Super malls
- Big societies
- Corporates
- Electrical Retail Shops
- Builders
- Electrical Contractors
- How do you advertise?
- Small Hoardings
at Major Locations of City, Participate in Exhibitions, cable TV, Pamphlets,
News Paper, Etc.
- Promotional
campaigns.
- Stickers
at Panthelas, STD booths, road show, editors meet, etc.
- Providing
ENSAVE T-Shirts and pamphlets with the Electricity Board bill.
- Distribution
person.
- Conducting
electricians meet.
- How do you retain
your customer?
- Educating
the customer.
- Saving verification
reports.
- Making courtesy
calls.
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